Heller Furniture
Ongoing Collaboration
Heller Furniture commissioned me to create a series of videos and photographs highlighting both new and existing products. The work ranged from product storytelling and campaign launches to communicating material innovation and design.
Projects included a launch video for the Swell Catchall, which became the most successful video created for a Heller product and helped establish it as one of the brand’s best-selling items. I was also trusted to create the public video introduction of Heller’s Worry Free Plastics program, helping launch a breakthrough in sustainable furniture design.
I also contributed a product video for the SOS Stool by Josh Owen; and photography of the Vignelli Bench, designed by Lella and Massimo Vignelli.